AVIVA

Aviva PLC launches a new carbon conscious car insurance product, introducing Aviva Zero

Client
Aviva

Completed
February 2022

Timeframe
2 Months


Aviva Zero

Zero in on what’s important with Defaqto 5 Star Rated car insurance that puts you in control of shrinking your ‘carbon tyre-print’. Project comprising of branding for a new sub-brand product of the Aviva group, art direction, web design and marketing assets creation.

 
 

Logotype

Breaking the norms of the Aviva Brand I was tasked with creating a new logotype for the spin off product